Case Study

Below are the case studies of some of our clients who achieved Page One rankings on Google for their selected key words and phrases due to our efforts on their behalf. we will update this page from time to time with new case studies, so check back often.

Case Study #1–Probate Attorney

Larry F. is a Probate Attorney in a town of 250,000 (approx.). He has a website which was provided to him by his Yellow Pages representative after he agreed to a 5-figure annual advertising package.

The website itself is obviously a cookie-cutter design, and is only slightly customized to include his name and contact details. No on-page optimization was done (meaning there are no H1 tags, no keywords in the title or the domain name, or any other factors which Google considers when ranking a website for a particular key word or phrase).

It was no surprise to see his website buried on Page Four for two of his main key words (city name + “probate attorney” and city name + “probate attorneys”). He was nowhere to be found for the other two key words which get the most traffic (city name + “probate lawyer” and city name + “probate lawyers”).

A quick check on Yahoo found an identical situation: Page Four rankings for the same two key words that found him on Page Four for Google, and nowhere in the first ten pages for the other two keywords. Bing failed to include his website in the first ten page for any of the key words and phrases.

In short, his website was all but invisible to prospects in his home town who were searching for a probate lawyer.

There are between 40 and 50 lawyers and law firms who practice probate law in this town either part or full time. When you add in the various “aggregator” sites that exist for attorneys to advertise on (lawyers.com, martindale. com, yellowpages.com, etc) there are close to ten full pages (ten to a page) of attorney websites all gunning for Page One rankings for these same key words/phrases.

Larry’s site presented a challenge in that we were unable to make any on-page changes to improve his on-page optimization score. We were left with off-page optimization as our only chance to improve his rankings.

On April 1st, we started our off-page campaign on his behalf. We warned him it could take 30-45 days before he saw any kind of improvement in his rankings. However, seven days later his site appeared on Page One of Google (slot #10). It stayed on Page One, Slot #10 for two days, then dropped back to it’s original spot on Page Four.

This is what is called the “Google Dance” and it happens just about every time a site starts to work on improving it’s ranking for a key word. Google will bounce the site around for a few days before deciding exactly where the site should end up in the rankings.

In the case of Larry’s site, he actually fell back onto Page Six a couple of days later, and then bounced around between Page Two and Page Four for a few more days.

Finally, on April 18, his site appeared on Page One of Google for his chosen key phrase, and has remained on Page One ever since. He started in Slot Eight, moved up to slot Six, then slot Four, and is now in Slot Three.  The first two slots are taken up by the lawyers.com website, so in effect, his is the FIRST local website that appears on Google’s Page One for the search term most used by people in his town searching for Probate attorneys.

And in the last 45 days he credits his website for bringing in 3 new clients, each of whom will be worth 5 figures to him once their cases are settled (Probate attorneys in his state operate off of a fixed fee schedule mandated by state law, and only get paid when the cases are closed).  These clients would likely never have found him had his website still been buried back on Page Four of the search results.

So was it worth taking the risk and letting Go SEO Local work their magic to bump his site up to Page One on Google? “Absolutely worth it.  In 45 days I’ve signed up enough new clients to already get a 20-1 return on my money, and there are still 10+ months to go.”

Oh.  And on Yahoo?  He’s Page One, #1 for his search term.  What we do to please Google will usually please the other search engines as well (although he’s still invisible on Bing.  For now).

The odds are strongly in our favor that we can do the same for your website, if you’ll just give us the chance.  And since you don’t pay us a cent until we’ve achieved the goal of getting your site onto Page One of google, you have nothing to lose by letting us work for you.  So click on “Contact Us” and get in touch with us immediately, before one of your local competitors does the same.