Yoast has three main product lines. You all know our plugins, which are the main part of our business. Next to that, we have written a number of eBooks (the third one is actually coming out soon!) and we perform website reviews on a daily basis.
All three product lines are related: they’re all about optimizing your website for both Google and your visitors. From our site reviews, we learn the issues webmasters or website owners are struggling with. Both from the intake forms that we send before the review, as from the six weeks of email support we provide with our reviews. The things we learn provide valuable input to improve our plugins, and provide ideas for our eBooks and the upcoming Yoast Academy we’ll be launching later this year.
This coherence in our products makes that we can stay on top of our game.
Ever changing website reviews
Our website reviews help you to optimize your website the best way possible. In our Gold Review, we check your website for over 300 possible issues, depending on the type of website you have. Obviously, we focus on the issues that matter most.
These checks sometimes change on a weekly basis, and a lot of these changes are triggered by market developments or Google algorithm changes. Sometimes new checks are ‘inspired’ by the blog posts or the eBooks we write. Let me give you an example. Over the last year, the importance of headings for SEO has decreased a lot. It’s more and more a user-friendly way to mark up your articles, instead of headings having any SEO value for your page. In our reviews, we do a number of checks for headings, but with more and more UX focus. I can imagine we will eventually check for instance the design and how font sizes of H2 and H3 relate to each other, as Google is better and better at analyzing the design of a website, regardless of the markup itself.
Another example. Authorship markup isn’t important anymore for your rankings. That doesn’t mean the author isn’t either. In our reviews, we removed the check for authorship, but there should still be attention for the author, so we do check for that.
All kinds of customers
Our Gold Reviews consist of a number of checks that apply to all websites, but a number of checks is tailored to specific types of sites.
If a site for instance is an online shop, we check how customer support is integrated into the website. If you want to increase trust, and thus lower the barriers to purchase a product in your web store, you want to make sure there is an obvious way to contact you. That could be by displaying a phone number in your header. With more and more live chats on eCommerce websites, this might become a substitute for that phone number. But as long as not all your customers are used to live chat, you really need that phone number.
We also encounter photography websites on a regular basis. These websites are usually about photos, photos and nothing but photos. You really want text to go along with these, and you also want to use schema.org data to make sure Google can ‘read’ these images as good as possible as well.
Magazine websites or blogs require a different focus than purely informative websites. There is more user interaction and archives play a huge role. In our reviews, we will pay extra attention to these specific issues, where we might focus more on a menu and search option for the informative websites.
User experience is related to all kind of things, one of them being theme color. We have seen dentist websites that were going against the stream with green and orange color schemes. If you Google ‘dentist website’ in image search, your screen will turn blue. Only a few, specialized dentist websites can pull off a different color scheme than that. In our reviews, we try to take the business type and branding into account when advising on user experience.
That’s just a tip of the iceberg. Our Gold Reviews help all kind of websites, from large, well-known sites to the grocery next door.
Gold review: value for money
We have to adjust our reviews on a regular basis to match up to latest developments in the SEO world. As our reviews change, we always keep a keen eye on the value for money as well. It’s a combination of time spent, euro-dollar rate and capacity. We have hired more consultants, have upgraded our tools and accordingly, permanently lowered the price for our Gold Review.
If you have ever considered ordering a Gold Review, but decided not to at that time, you might want to reconsider now. Our Gold Review is now available for only $899 $799. Go and order your review. Or visit that same page for more information, of course.
“If you need in-depth on-page and off-page SEO analysis, their customized Website Review analyses about 200 factors on your website. In other words, Yoast stays on top of not just Google’s updates but also new opportunities for SEO in order to provide a first class review.”
Marita Meegan, founder of FundraisingIP.com
We’re happy to help you improve your website!
This post first appeared as SEO changes, and so do our site reviews on Yoast. Whoopity Doo!