This week we’ve got to catch up a bit, as I was away on holiday for a while. Luckily Google took it slow in the last few weeks, basically doing nothing really interesting. They did put out a lot of stuff, it just wasn’t all that interesting. Let’s go over the bits that are interesting.
AMP it up
At conferences, with demo sites, in forums, in blog posts and even in Google Search Console, Google is working hard to get people to adopt AMP. We’ve written about AMP before and I still don’t like it. It’s very much WAP all over again, it feels like going backwards. At the same time I do see the need to make the web faster for people in low bandwidth countries. We don’t feel that need as much where we are. The office I’m writing this from will soon have 3 separate 500mb (down and up) fiber connections. That’s more bandwidth than most countries in the world have per 1 million inhabitants, according to this list.
So in the next few weeks we’ll be implementing AMP here on Yoast. We’ve already seen that the go to AMP plugin for WordPress works but we need to fix some interaction issues between it and our Yoast SEO plugin.
: ‘Weekly SEO recap: AMPlified spam’ »
Instant Articles for Facebook
In the same trend as AMP for Google, Facebook’s Instant Articles will soon (as in, in April) be available to all. There’s a WordPress plugin for that too, which I’m also looking at to make sure it sends the right data when Yoast SEO is installed.
Amit Singhal leaves Google
In the beginning of this month possibly the most shocking news of all came out. Amit Singhal is about to leave the company (end of next week actually). He was their head of search and very important in recent years in terms of choosing how search works and how rankings works.
Singhal’s replacement will be John Giannandrea, who is one of the most important artificial intelligence engineers in the company. If that doesn’t tell you where Google is going…
That’s it, see you next week!